Interview with Michael Tchao of Nike+

[via Social Worx]
Loic Le Meur has a great interview posted with the GM of Nike+, Michael Tchao. Nike continues to set the bar with their use of branded utilities and social media to support their customers. And with their latest launch of Nike Soccer, which focuses on delivering a ‘bootcamp’ training program for soccer players, they are providing another strong tool for facilitating community around the brand.