MobileCampNYC3

check it

Text Out the Vote

nathan woodhull (mobile commons)

the success of the barackobama campaign relied largely on the technology surrounding the campaign

4.6% more votes can be w/txt msg (newvotersproject)

txt msg is successful possible b/c its an environment where people connect with their friends (even more successful than knocking on doors on election day)

credo mobile: “text out the vote”, ” sign up and enter phone #s from friends and they received a txt msg on election day urging them to vote

govote.org

twitter vote report project

great people to opt people in, is txt to screen (receive msg that says “by txting, ur added to the list”)

text marks (adds an ad into the message)

txt msg broadcast messages on large display during sarah palin’s speech (she was able to see what was posted while talking)

Location-Based Marketing

“location-based mobile social networking will generate global revenues of $3.3 billion by 2013″ (ABI Research)

a couple location-based games (self promos): unype, mobiledead

NYTimes Mobile

discussion on preference-based user interface and features; what if nytimes content came to your mobile based only on the content you select (kinda like rss feeds)

mobile is NOT just a phone: voice recognition gps, goggles, kindle, etc.

shifd: presence detection, articls follow you to your mobile when you move to another location

Real-World Games

- mix virtual and real world information, exist in physical environment

- paper proto-typing, lots of play testing, get the main components first and THEN build

- problems and issues can be detected and resolved at initial stages through various iterations, long before digitization occurs

- Priced Out: mobile phone game, based on shopping to find best priced items, scavenger hunt

- Q: How do you measure fun? A: Engagement, Conversation, Participation

- getting people to mine data for you, valuable information based on ratings and “real people” opinions

- “how do you sell an unforgettable experience… even if its free.”