If I were designing a museum, I would want it to be a little something like this:
Quality, not quantity. Overwhelm the visitor with strength of story or curation, not the amount of writing/art/information on the walls.
Exhibits shall be planned in what I’m going to call “High School Essay’ fashion
Paragraph 1: State a theme/purpose.
Paragraph 3-10: Reinforce theme.
Final Paragraph: Reiterate theme, reiterate-supporting arguments, CONCLUDE.
Tangents will not be tolerated.
A real, live person is almost always better then a didactic or a screen. In fact, almost anything is better then a didactic or a screen.
Techno-glitz is irrelevant in a museum, unless it directly pertains to an exhibits theme.
Simpler is often better.
Just including a computer screen does not make an exhibit interactive. The same goes for projections.
When presenting large amounts of information, do it in a “Tapas” vs. “Meal” fashion.
Refrain from placing a heaping plate of generalized knowledge in front of them. Instead. Allow your visitors tiny tastes of facts and stories, allow them to pick what they like, and then give them enough to fill them up.
Cater to all audiences, not just a specific demographic. Art museums in particular…Children need more then paintings and sculptures to be entertained.
The word “art” should never equal “boring” in one’s mind.
Provide places to sit and reflect within the museum space. Not just cafes, cafeterias, and gift shops. Provide seating in hallways and relatively empty rooms. Allow people to take a break during their exhibit, and discuss what they’ve seen they’ll burn out much less quickly.
Create a dialog among your visitors whenever possible. Encourage them to discuss topics with each other. The facts that come up in conversation two or three days after a museum visit are the ones that are going to stick.
Provide “Family Hours”, a museum matinee of sorts. Give families a discount on entry for visiting during certain time periods, which would allow the institution’s staff to provide acivities geared towards kids.
Provide “Late Night” hours for older visitors on a weekly basis, not just on free nights or in companion with special events. Give serious visitors the chance to visit galleries at times when they are likely to be free from crowds, tourists, and kids. Perhaps maybe even charge a bit more for this? I know that I would pay, occasionally.
Touching is good. Make reproductions of paintings and sculptures. Allow visitors to feel the textures of artwork.
If it ain’t broke, don’t fix. People value familiar sights and sounds when presented with an onslaught of new experiences.
Keep gallery floor plans as open as possible.
If it doesn’t work, get it off the floor, or at least make it clear that the exhibit is malfunctioning.
Security guards should be helpful. Give them the chance to take paid classes about museum exhibitions. Turn them into an active resource
Refrain from “herding.” Plan exhibits in such a manner that people can wander about after without feeling like a fish swimming upstream.
Make sure exhibits relate whenever possible. Don’t through random things together.
Create a dynamic space with in static one. Use movable walls, screens, and projections to recreate your interior areas whenever possible.
Remember that this manifesto is not set in stone. Add, subtract, reedit things whenever necessary.