I have read many books on creativity, but this is the first on the subject that doesn’t assume that the reader is (or considers themselves to be) a creative person. It is interesting to analyze the process from this view.
The goal of Conceptual Blockbusting is to make aware the process of conceptualization- more specifically, what’s going on in your mind while creating ideas. It asks you to acknowledge the thought processes you use when solving a problem. For example, you may instinctively and quickly arrive at an answer, but it’s not often that you consciously choose (or become aware of) the thought process you used to get it.
The book suggests becoming aware of the many psychological obstacles or “blocks” that arise while generating ideas. In my opinion, the most useful and universal to be aware of are the emotional blocks. So, I ask that you read through my summary and pick one to focus on in your next creative assignment. If you have a good or bad experience from this past semester please share! What will you do differently next time to enhance your creative performance?
Have a great break everyone!
Emotional blocks- (so basically, Stop being safe and you’ll do fine.)
Fear of Failure - Realistically assess the consequences- he suggests writing a detailed and precise prediction of what would happen in the worst case scenario.
No Appetite for Chaos- If your thoughts are too orderly, there will be little opportunity for new ideas to combine from others. Allow your thoughts to be ambiguous.
Judging ideas - If you criticize ideas too early, you may feel superior to the idea-haver, but know that this is a habit you will likely use to exclude your own ideas prematurely.
Not incubating the problem- Don’t force it. If you are stuck on an idea, take a rest, stop thinking, and the answer will magically appear at a future time. Give the unconscious a chance to do the work for you.
No Challenge and Quick Satisfaction – Find a way to care about the outcome of solving the problem. Take the time to come up with the right solution rather than the first one.
Reality vs Fantasy- Use all of your senses to imagine. “Creativity requires the manipulation and recombination of experience.” Imagination is powerful and should be set free of the constraints placed on reality.
Flow vs Angst - Creative people are not all depressed and unstable. Creative flow is the state in which time passes freely and you are in a positive emotional state. Know what causes this in yourself and try to cultivate it.