Internet TV | Main / CollegeHumor

[[http://www.collegehumor.com]

Background:

CollegeHumor delivers comedic content, including videos, pictures, articles and jokes to its core audience of college students and recent graduates. Attracting more than 6 million monthly unique users and generating more than 200 million monthly page views, the site provides online advertisers across a variety of categories with an efficient vehicle for reaching the desirable young adult demographic.

With its distinct brand of humor, CollegeHumor has emerged as a viral success with an enormously loyal audience among young adults. IAC/InterActiveCorp (Nasdaq: IACI) recently acquired a 51% stake and full voting control of Connected Ventures, LLC, parent of leading comedy site CollegeHumor.com. They do not produce any of the content yet.

Entertaining or Interesting:

So I took a stab at this site at watched this particular content http://collegehumor.com/video:1727964 aptly titled - A fuckin' short version of a fuckin' great movie - and I have to confess that though it was a bit profane because of the way in which it was edited, I kind of enjoyed it. The quality was very pleasing and the sound was good.

Target:

The targeting has been done flawlessly as the name suggests. Though it may not be a cup of tea for most of us it is a great site for college students or those who sometimes want to kick back and rejoice and reminisce the good old college days.From pictures to links all the way to chatting with other college students on the forums it's a great way to pass some time for College students.

Originality:

I thought this particular content was very original in the manner it was edited.This is the kind of stuff college kids love to laugh about and enjoy more than news contents and TV show clips which are found in other video sites. In fact I tried searching for movie clip and tv show and it has none of those.

Production values:

The editing was clean , the sound good and the content was very relevant.

How does it use the medium:

College students are probably a force to reckon with as far as online traffic is concerned. They may even be the one of the largest group online. I think a site like this which is extremely target specific and which has by default an enormous entertainment hungry target - unlike most sites which are Youtube and Google wannabies and look-alikes - will fair well in the long run and always have a market to bank upon. College kids in this case - they all share similar and interests and jokes to a large extent. Substance matters less and inane and assinine entertainment like the ones that innundate this site will suffice in most cases. This is here to stay.