Internet TV | Main / SportsGenrePresentation

By Eric Chiu, Roger Tsa,i Tommy Tseng

Slide shows: http://itp.nyu.edu/~ec1202/itv/sports.pdf

One thing special about the sport genre that makes it different from other genres is that the time you view it really

matters. You can watch a funny clip or a movie from Youtube or AOL.com anytime you want, when you watch it would not effect anything. But when it comes to sports show on the internet, it is a completely different story.

Watching a good old sport game is all about Live!

So that we sort all the online sports sites into two parts.

1. Live--

Throughout our research, we found out that most live games broadcast on the internet are from the official website of the league or association. (e.g. NBA MLB NFL) If fans wish to check out the latest games, they have no choice to view the above mentioned sites but to turn on their TVs.

2. Encores/Highlights/Reports--

http://www.espn.com

http://sports.aol.com

http://sports.yahoo.com

By viewing the above sites, you may not see all the games in Live, but you certainly can view the post game reviews, clips, re-runs, or news reports. We find interesting that ESPN.com doesn't have a live broadcast, we figure that in their mind, they may not wish their website to compete with their cable content on TV.

That's say that people who are not really into basketball or baseball, that's say they wanted to

watch a game form the English premier League.

There are tow super cool apps for viewers to watch TV streaming form all over the world!! http://www.pplive.com/zh-cn/download.html

http://www.myp2p.eu/

Just for users to sit in front of the computers, they can watch Tv shows form all over the world.

As to other platforms, we found an interesting example form China.

For the 2008 Olympic games in Beijing, one of the largest mobile service provider in the world- China Mobile, speculates the the revenue share of the mobile TV market will go from 36M dollars to 100M dollars at the year of 2008.

In conclusion, where does it go?

We do think that there are several to be improved:

1.Interactivity:There should be more interactivity between the users. Such as real time voting or on demand score boards throughout the globe.

2.Strategic Planning:The old experience or know-hows of running a successful TV show may not work at the world of internet TV at all. The competitors are fast and hard to predict. Thinking different;y is critical to keep up.

3.It is not free!! How to profit?

As a online content provider, if is very important to convince or change the viewers habit of "everything online should be free." Placing an ad on the right place of the UI is very important.

4.Not Competing with traditional TV:

Last but not least, it is not a competition between traditional TV, internet TV and TV should be supplementary, not racing against each other. Both sides shuld take care of all aspects, they should make watching TV easy anytime and anywhere.