Week 13-14: Ben’s Worklessness case study April 28, 2009
Posted by rda1 in : Uncategorized , trackbackThe Live | Work case study that Ben Fullerton showed at the end of week 13 is neatly summarized here. Download the pdf at the end of that article to see how the customer journey becomes the organizing framework for the whole presentation: It recurs not only to set the context of the audience experience, but also as a place to situate all the existing organizations, and map one person’s experience through phases of progress.
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