mtring is a mobile video and GPS-enabled application for those who travel New York City. The traveler can download the application from MTA ticket machine via Bluetooth and learn historic architecture based on his/her location.


Audience
Travelers/Visitors/Neighbors

User Scenario
While leaving on an MTA station, the traveler can easily download mtring application via Bluetooth. When traveler opens mtring, the video content will be prioritized based on proximity. The traveler can either watch videos, check his/her location, or set up a preferred travel route.


Implementation
Platform: 3G video and GPS-enabled mobile device
Content type: architecture videos in NYC
User group: travelers/visitors/neighbors
Business model: B2B (revenue sharing model between a carrier and developer)