ITP Thesis Week 2009
Monday, May 4 - Friday, May 8

Long-Term Relationship Television (LTR-TV)

Cheryl Furjanic

Transforming Television into a Relationship-Based Economy.

The Television Industry is finally coming to terms with the fact that TV, as a business model, is broken. Long-Term Relationship Television (LTR-TV) is a report/manifesto for the TV industry to push them to transform ad-supported television into a relationship-based economy. Through an intensive study of the television landscape, industry practices, and audience behavior, I have developed these recommendations for re-imagining the interactions and relationships between industry, advertisers, and audiences. These practices and precautions are meant to help ensure that, in this increasingly treacherous entertainment terrain, the medium of Television survives in the future.