FIT*ly is an application that can help you improve your lifestyle and achieve your goals. Using the accessibility of mobile devices, FIT*ly expands the practical range of trackable activities and creates new incentives for pursuing desired behaviors. A simple interface on a device that is always at hand turns regular data-logging into a competition against your social network. FIT*ly lets you monitor your habits and compare your routine to that of your friends, rewarding behaviors like getting enough sleep, exercising regularly, and eating fruits and vegetables. By creating new incentives for awareness of moment-to-moment decisions, FIT*ly turns self-monitoring from a tedious chore into a habit-forming game.