Doki Doki Dash is a mobile fitness app that uses a mystery game to get players outdoors, solving crime and getting fit. In the game, players become detectives. They accept crime cases, gather clues and hunt down criminals. Doki Doki Dash’s storyline is propelled by the player’s physical movements – as the players move (in a combination of walking/jogging/running) from clue to clue, the more the game rewards them by propelling them closer to closing the case. Occasionally, there are team missions where players can pair up with fellow friends to solve mysteries.

Background
Corona, Nike+ GPS iPhone app. Heuristic research studies into health/fitness/physical education. Game design. Casual gaming.

Audience
My target users are people who like gaming, whether it was from playing board games to arcade games to mobile games. They are motivated by game mechanics to have fun. They are the types who either:
A) who don’t regularly exercise because they consider it boring + dont like the social atmosphere of gyms and fitness classes.
B) Exercise regularly but want something different from usual workout, change of pace