THESIS - Campless: Sneakerhead Information Exchange
Alex Samoilescu
Campless is a stock exchange - for sneakers; real time market data is collected, analyzed, and visualized as if sneakers were a financial instrument.
http://beta.campless.com
How do you value a collectable? Extreme sneaker collectors, or sneakerheads, "camp out" to get their hands on a limited release, because they know their value will appreciate. The digital economy is changing the sneakerhead game - at the heart of the new landscape is information. My goal is to build the first dynamic real-time, analytic driven model for the sneakerhead market. It's more than a static price list . I track, collect and analyze eBay sales over time, and am able to present information that is up to date, relevant and accurate based on current and past market conditions. This model extends to other collectables as well, to build communities for collectors that use data to make better decisions about their "investments".
Background
The digital economy is changing the sneakerhead game – and at the heart of the new landscape is information. Campless is the first dynamic, analytic-driven model for the sneakerhead market. We track, collect and analyze resell sneaker sales (eBay) over time, and are able to visualize and present information that allows sneakerheads to make better decisions about their “investments.” Average price, sales volume, volatility, and resell price premium are just some of the quantitative metrics tracked. As we expand into qualitative data – for example, Twitter activity as a measure of marketplace “hype” – the complete “sneakerhead data” picture will emerge. Whether for the reseller or collector, the goal is the same – use data to acquire more sneakers for less money.
On the opposite end of the market, the brands that make these sneakers (Nike, etc.) and the retailers who sell them (Foot Locker, etc.) devote significant marketing and PR resources to their most die-hard customers. Brand building and sneakerhead cache is created by the few, for the many, and fuels the industry. (Air Jordan, anyone?) However, traditional market research companies in the sports and apparel industry have yet to embrace the data that exists outside of retail cash registers. The Campless corollary to creating data for sneakerheads to buy more kicks is providing corporate sneaker titans with unique data on its most important customers - to sell more kicks.
Audience
Audience is primarily extreme sneaker collectors ("sneakerheads"), or those who engage in buying/selling sneakers as a business. These can be teens, adolescents or adults - and all can benefit from learning more about how markets work while they value their collections as investments, and their sneakers as financial instruments.
Implementation
Audience is primarily extreme sneaker collectors ("sneakerheads"), or those who engage in buying/selling sneakers as a business. These can be teens, adolescents or adults - and all can benefit from learning more about how markets work while they value their collections as investments, and their sneakers as financial instruments.
Background
The digital economy is changing the sneakerhead game – and at the heart of the new landscape is information. Campless is the first dynamic, analytic-driven model for the sneakerhead market. We track, collect and analyze resell sneaker sales (eBay) over time, and are able to visualize and present information that allows sneakerheads to make better decisions about their “investments.” Average price, sales volume, volatility, and resell price premium are just some of the quantitative metrics tracked. As we expand into qualitative data – for example, Twitter activity as a measure of marketplace “hype” – the complete “sneakerhead data” picture will emerge. Whether for the reseller or collector, the goal is the same – use data to acquire more sneakers for less money.
On the opposite end of the market, the brands that make these sneakers (Nike, etc.) and the retailers who sell them (Foot Locker, etc.) devote significant marketing and PR resources to their most die-hard customers. Brand building and sneakerhead cache is created by the few, for the many, and fuels the industry. (Air Jordan, anyone?) However, traditional market research companies in the sports and apparel industry have yet to embrace the data that exists outside of retail cash registers. The Campless corollary to creating data for sneakerheads to buy more kicks is providing corporate sneaker titans with unique data on its most important customers - to sell more kicks.
Audience
Audience is primarily extreme sneaker collectors ("sneakerheads"), or those who engage in buying/selling sneakers as a business. These can be teens, adolescents or adults - and all can benefit from learning more about how markets work while they value their collections as investments, and their sneakers as financial instruments.
Implementation
Audience is primarily extreme sneaker collectors ("sneakerheads"), or those who engage in buying/selling sneakers as a business. These can be teens, adolescents or adults - and all can benefit from learning more about how markets work while they value their collections as investments, and their sneakers as financial instruments.