[ March 28, 2008; 6:30 pm to 8:00 pm. ] Designing Attraction A talk given by ITP Alumnus, Rob Faludi Want to attract people to your project, design persuasive interactions and influence user actions? Then it's crucial to understand how people think. Recent work in a variety of fields, from neuroscience to social psychology and economics has shed light on the human decision-making process. The human brain is CONTINUE READING »