Adjunct becomes Exec VP of Dachis Group

For Immediate Release


Company’s expansion fosters growth in global leadership team

AUSTIN, Texas–October 13, 2011–Dachis Group, the world’s leader in Social Business, powering the design, development, management, and measurement of Social Business performance in the marketplace, announced today the promotion of Jen van der Meer to Executive Vice President, Dachis Group and Parker Lee to Executive Vice President, Global Business Development, highlighting the company’s global growth and commitment to build and maintain a strong and dynamic management team within the company.

As Executive Vice President, van der Meer will now lead the global Dachis Group service delivery team overseeing account services and project management teams worldwide in three countries and six cities including Amsterdam, Austin, Madrid, New York, Portland, and St. Louis.

“Jen van der Meer’s operating experience, sheer intellect, client relationships, and no-nonsense approach to managing our business will provide raw horsepower and stability to the leadership team as we continue our aggressive growth,” said Jeffrey Dachis, Dachis Group Founder, Chairman, and Chief Executive Officer. “Her promotion is a result of her ability to harness the power of our data services platform to the benefit of our clients; conceive, plan, and execute multi-disciplinary Social Business program engagements; develop and nurture talent; and operate on a global scale.”

“With our ability to access the underlying story of Social Business through our data platform,” said van der Meer, “our talented team of consultants will deliver proven impact-driving solutions for our international client base. I’m thrilled to lead and expand our services globally.”

Lee will head the new Dachis Group global business development team as Executive Vice President, Global Business Development.

“Parker brings a powerful and diverse blend of account experience,” said Dachis. “We are on the front lines of Social Business and we are certain that his combined experience in marketing and business development will help deliver our Social Business Intelligence SaaS data solutions, along with our technology and custom engagement solutions to our global client base.”

“Working with the most sophisticated Performance Brand Marketing SaaS applications for marketers, the world’s most advanced Social Business Intelligence as a Service data platform, and having the great fortune to work with our industry’s greatest Social Business thought leaders, technology, and creative talent,” said Lee, “is an opportunity of a lifetime. I’m thrilled to be able to work to drive the future of Social Business through my role in business development at Dachis Group.”

Van der Meer and Lee are part of a growing global team of 250 professionals in 13 cities and seven countries serving a global client base in North America, Europe, and Asia/Pacific.

About Jen van der Meer

Jen van der Meer is a strategist focused on developing sustainable relationships between people, products, and brands. A former Wall Street analyst and economist, van deer Meer has held executive management roles at Organic and Frog Design. She has provided brand strategy, research, product design consulting, and technology marketing strategy to clients such as MTV, Chase, Nextel, Interface Inc., Disney, and GE.

Van deer Meer most recently served as Managing Director of Dachis Group. She joins Dachis Group from Drillteam, now Dachis Group, where she worked as lead strategist, and conducted research and brand engagement plans for Toyota, Nestlé, Saucony, Neiman Marcus, and Target.

In addition to serving on the board of the Designers Accord, she writes and speaks on the topic of Social Business and sustainable design, and is an Adjunct Professor at NYU’s ITP School. Van deer Meer holds a BA in comparative religion from Trinity College, and an MBA from HEC in France.

About Parker Lee

Parker Lee has more than 30 years of business experience in a wide range of industries, including technology, entertainment, and sports marketing. Lee joins Dachis Group’s management team from XPLANE, now Dachis Group, where he served as Vice President of Marketing and Business Development.

Prior to joining Dachis Group, Lee worked as an Internet strategy consultant, where he was responsible for development and implementation of Internet marketing and community development for the California State Democratic Party during the 2004 election. Lee also led sales and licensing efforts for FeatureCast, a producer and syndicator of online digital content for such brand-name properties as Teen Magazine, National Enquirer, and America’s Most Wanted.

Prior to his technology career, Lee was Director of Entertainment & Special Events for Caesars Palace, where he managed Grand Prix auto events and boxing and tennis matches.

A graduate in Organization Development and Long Range Planning from the University of California, Davis, Lee is an accomplished public speaker on the topic of technology marketing, communications, and design thinking.

About Dachis Group

Dachis Group powers the design, development, management, and measurement of Social Business performance in the marketplace for the world’s leading companies.

Through SaaS based data services, a comprehensive set of social technology platforms, and the world’s largest Social Business professional services group, Dachis Group is the world’s leader in Social Business.

The company serves global customers worldwide including clients AT&T, Citibank, Coca-Cola, Disney, Estée Lauder, General Electric, Hewlett Packard, Kodak, Nestlé, Nokia, and Target with a network of offices in 13 cities in seven countries, employing over 250 professionals.

Dachis Group develops and maintains the Social Business Index, providing ongoing real-time ranking, analysis, and benchmarking of Social Business adoption and performance of the most connected and engaged companies based on Dachis Group’s Social Business Intelligence as a Service (SBIaaS) data services platform.

Dachis Group operates and manages the Social Business Council, the largest peer-to-peer knowledge-sharing community for active Social Business practitioners.

Dachis Group hosts an ongoing series of annual Social Business Summits exploring the most current ideas in Social Business thought leadership, fostering ongoing dialog among participants, and engaging other Social Business practitioners in real-time, in-person, day-long events around the globe.

Dachis Group operates as one of the world’s largest Facebook® Preferred Developer Consultants through Dachis Group and subsidiaries. The company has recently launched over 500 custom Facebook® applications, tabs, and Facebook® connect integrations for the world’s leading brands.

If you are interested in finding out how Dachis Group can help your business, contact

Dachis Group is always looking for talented individuals and leaders, contact

For press inquiries, contact Jenny Murphy at

Dachis Group
515 Congress Avenue, Suite 2420
Austin, Texas 78701

Friday, October 14th, 2011
mly2 | Uncategorized