Alum Matthew Rader has first UK solo show

PRESS RELEASE

Reed + Rader first UK solo show
‘Cretaceous Returns’

Dubstep Dinosaurs, Prehistoric GIFs & Video Games take over 18 Hewett Street

Reed + Rader are launching their Cretaceous Returns exhibition at 18 Hewett Street on 8th November 2012. A peek into the prehistoric underbelly of dino-daddies Pamela Reed and Matthew Rader, the digital art pioneers best known for their spellbinding fashion stories will transport primordial-inspired works from NYC to LDN for an all encompassing animated GIF, video, and sound odyssey.

“We want you to take an adventure back to the dinosaur times and enter a tropical jungle filled with tall grass and foliage – GIF animations showing different characters, a video of colorful dinosaurs dancing to dubstep, a side-scrolling video game-like adventure to explore and meet new friends…”
Having already created GIFs for renowned publications and brands including V magazine, Dazed & Confused, Another, POP, Beck’s and even Victoria’s Secret, the Brooklyn-based duo now set to transform 18 Hewett Street’s clean white space into a land before time. Paper grass foliage with hidden, small colourful dinosaurs amongst the green will line the walls, with large scale projections setting the scene for Reed + Rader’s free standing dinosaur. You’ll be offered headphones blasting music, and invited to dance along with the dubstep dinosaurs throwing killer moves in front of you …

For the opening night we’ve invited Bosco and Bee to come down and serve up some wood-fired pizzas from their converted Piaggio ape van. Have you seen Reed + Rader’s awesome Pizza Machine video yet? Check it out and come hungry for some real life pizza!

Following the opening of Cretaceous Returns, Protein curates a week of Reed + Rader in London, with exclusive events and a chance to join the artists at the upcoming Digital Art-themed Protein Forum. We’ll be marking Reed + Rader’s 10 Year Anniversary by welcoming their digital life into our physical world. Connect with us on Twitter and Facebook where we’ll be revealing the latest updates on Reed + Rader events during their London takeover.

All artworks from Cretaceous Returns including signed Mini Dinosaur sculptures, limited edition video pieces and prints of the Reed + Rader’s prehistoric world will be available for sale from 18 Hewett Street and theProtein Store.
* RSVP now to rsvp@proteinos.com for Reed + Rader’s ‘Cretaceous Returns’ private view on 8th November, 2012 at 18 Hewett Street. *
www.reedandrader.com

Cretaceous Returns
08.11.12 – 20.11.12
Private View: Thursday 8th November, 2012
  //  7pm – 10pm

18 Hewett Street
London EC2A 3NN
www.18hewettstreet.co.uk

Facebook Event: http://www.facebook.com/events/273536716101086/

For more images: http://press.prote.in/reedandrader

About Protein Networks

Protein is a global leading integrated communication network that specialises in connecting brands with smart, discerning and influential consumers. Reaching over 70m ABC1 tastemakers around the world each month, Protein Networks has helped Nike, Burberry and Lacoste as well as Samsung, Range Rover and Hennessy to plan, produce and promote some awesome campaigns.

www.prote.inwww.prote.in/networks
Contact for Protein
Kat Chan
+44 (0)20 7247 3999
kat.chan@proteinos.com
Friday, October 26th, 2012
mly2 | Alumni News,Exhibitions