EVENT: Jan Chipchase: Where Innovation Meets the Street

April 24, 2013
2:00 pmto3:00 pm
Jan Chipchase: Where Innovation Meets the Street
Frog Design
Wed, April 24
2pm – 3pm

Room 50

Innovation expert Jan Chipchase regularly crisscrosses the globe to observe ordinary people using ordinary objects to do ordinary things: making a call on a mobile phone, retrieving cash or a credit card from a wallet, pouring half-and-half into coffee, filling up a gas tank from a pump.  In his new book, Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow’s Customers, Chipchase takes readers on his travels throughout the world to highlight the ways in which consumers act and think. Jan explores how companies can decode cultural responses to technology, and how they can use these insights in the development of new products and services.
Jan Chipchase is the Executive Creative Director of Global Insights at frog, the global design and innovation firm, where he runs the research and insights practice.  He was also the principal scientist at Nokia’s Tokyo research laboratory.  He has over twenty-five patents granted or pending, and his research has been featured in leading international media including the New York Times, BBC, The Economist, National Geographic, and Wired.  Fortune named him “one of the 50 smartest people in tech,” and his blog Future Perfect is read in 191 countries.  Simon Steinhardt is the former managing editor of Swindle magazine, and has written articles for such magazines as Good, Anthem, Intersection, and Soma.  He has contributed to numerous books on global street culture and art, and worked extensively with artist Shepard Fairey as a writing partner and ghostwriter.
About frog: 
frog is a global design and innovation firm, working with the world’s leading organizations to design, engineer, and bring to market meaningful products, services, and experiences. With an interdisciplinary team of more than 1,000 designers, strategists, and technologists, frog delivers connected experiences for a broad spectrum of industries, including: consumer electronics, telecommunications, healthcare, energy, automotive, media, entertainment, education, finance, retail, and fashion. Our corporate clients include Disney, GE, HP, Microsoft, Intel, Sharp, Siemens, Target, and many other Fortune 500 brands. We also service the public sector, from governmental organizations to global NGOs like UNICEF. Founded in 1969, frog is headquartered in San Francisco, with locations in Amsterdam, Austin, Boston, Johannesburg, Kiev, Milan, Munich, New York, Seattle, Shanghai, and Vinnytsya. frog is a company of the Aricent Group, a global innovation and technology services firm. The Aricent Group is owned by Kohlberg Kravis Roberts & Co., Sequoia Capital, The Family Office, and CPP Investment Board. frog is a Global Growth Company member of the World Economic Forum.
Friday, April 12th, 2013
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