Local Projects and Foursquare in Fast Company
Local Projects is #2 For Innovation in Design in Fast Company’s 2011 List
On February 16, 2011, Fast Company Magazine released their list of this year’s 50 Most Innovative Companies, including listings in specific categories. Local Projects was honored as the number two firm for Design, in the year that the firm launched Give A Minute, Explore 9/11, and National Museum of American Jewish History. Principal Jake Barton reacted by saying, “While it’s telling that most of their top design firms are technology firms, I think they selected us because we represent a firm that brings emotional human storytelling to cutting edge technology.”
Foursquare is #1 in Mobile in Fast Company’s 2011 List
Foursquare – for creating a new way to reward consumer loyalty
To understand what Foursquare–the app that rewards you for “checking in” at shops, airport terminals, and basically everywhere–wants to do for businesses, Tristan Walker, its business-development director, suggests thinking about stereotypical big-screen chefs: “You know how the chef in the movies always goes out and thanks the wealthy guy? We want to replicate that with software. The loyal guy doesn’t always look like the wealthy guy.” Foursquare also offers retailers many ways to customize rewards.