SPECIAL EVENT: Marcel Botha, Product Developer
|November 6, 2009|
|6:30 pm||to||8:00 pm|
Marcel will discuss the work that we do around Mass Collaboration in the Product Development space. At Mutopo, many of the organizations we work with are early stage. They raise money to bring new things to market. So they need ways to reduce the chance of a launch #fail. And they need to reduce the cost of launch, since burning through their hard won cash will also lead to #fail.
do so many products fail when they launch?
does it still cost so much to launch a new product?
I will discuss some of the ongoing experiments and client work that we are conducting in this space.
Here is a recent post: http://mutopo.com/2009/10/09/using-social-product-development-to-bake-in-communication/
Bio is here: http://marcelbotha.com/
Marcel is an energetic product developer with an international education in design, engineering and media arts. Prior to joining Mutopo, Marcel was COO and Director of Design at SNIF Labs, a MIT Media Lab inspired startup developing Active RFID products for commercial and healthcare applications, where he managed the tangible product development process, manufacturing and overall product launch. Prior to SNIF, his MIT research focused on mass customization and digital fabrication, conducted in association with the Digital Design Fabrication Group and the Center for Bits and Atoms. At the MIT Media Lab he collaborated with the Smart Cities Group and the Design Laboratory on Innovation consulting projects for GM, Mercedes and the RATP. Recent clients include Motorola, Pixtronix and Webvet .