The S-Dress takes the concept of estrus, the swelling and reddening of the female genitals to indicate mating readiness to the male of the species, and maps it to the flirtation of humans. Modular touch switches using conductive fabrics are arranged according to the particular wearer's erogenous zones (these can be moved around and switched out to accomodate the particular physical needs of the user). When someone touches the wearer in these specific places, the switches are engaged and LEDs arranged around the bottom of the dress switch on, illuminating the area surrounding the genitals in an alluring multi-colored pattern, indicating that the wearer is experiencing arousal. The longer the switches are held, the longer the cycle of color-changing lasts, enticing the one doing the touching to linger on these particular spots.