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MobileVisualSearch

"Mobile Visual Search" -- technology promoted as an easier, more efficient way to get information on the go, without having to type on a tiny keypad.

"All these surfaces in the physical world can now be hyperlinked, and they all turn into added information. A milk bottle gets a whole different value," cartons of milk sold by a European dairy manufacturer will have images of CD art printed on them. Accompanying each image will be a message urging people to take a picture of the art with a cell phone camera. Then, if the cell phone photographer sends the snapshot to a database operated by a marketing outfit, a free song will be sent to the phone from the band's sponsoring record label.

check it out here

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Page last modified on January 31, 2006, at 03:21 PM