Product and Packaging Design November 14, 2008
Posted by kd49 in : Class 12- Product and Packaging Design, Classes , comments closed Review of personal web sites and class discussion of themInteresting visuals for this week:
PRODUCT AND PACKAGING DESIGN
Designers are often asked to work across a range of media, including identity systems; print design, such as advertising, packaging, or publications; motion graphics; and web design. The packaging and the design of the physical objects we interact with have a profound impact on our impression of the product. Designers use form and graphics to influence our perception of products and their perceived value to us. Studies have shown that attractive packaging is good for business. It leads to a positive impression of the product, higher sales and customer loyalty.
Successful package design is similar to other design problems in that clarity of message is the objective and the tools for achieving that clarity are typography, color and a logical hierarchy of elements. In product and packaging design, as in digital design, intuitive interface and ease of use are critical. amazon’s commitment to packaging
In approaching product and package design, question the norm and look for improvement.
2 Case studies:
Packaging Design Target’s new medicine packaging [ppt]
- Problem was recognized by a MFA thesis student at SVA when her grandmother took the wrong medicine.
Product design: OXO
- A philosophy that a product’s function should be immediately apparent, and anyone should be able to use it. Some of their early mistakes
- Thirty of its products are part of the permanent collection at the Cooper-Hewitt, National Design Museum in New York
- OXO’s founder, Sam Farber, chose the name “OXO” because whether it’s horizontal, vertical, upside down or backwards, it always reads “OXO.”
Where to Start:
Question the norm:
Slippers that dust while you walk
Exploit your passion:
eeboo
Research:
Patent research
A series of before and afters in packaging design
Inspiration websites:
2009 Cooper Hewitt Product design award winners
Smart Design’s product portfolio
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