Logo Design October 7, 2009
Posted by kd49 in : Class 5 - Logo Design, Classes , trackback Review of business card designs.Jon Stewart’s take on the Olympic logo
A look at the London Olympic logo
Successful logos are:
- Distinctive
- Memorable
- Appropriate
- Practical
- Successful logos are usually clever
Logos can be:
- Typography
- Type and a mark
- Just a mark
A few favorite and classic logos: PPT presentation
Case studies:
Shell
Designed by Raymond Loewy
Fed Ex History
The original Federal Express corporate logo was designed by Richard Runyan in 1973. The new FedEx logo is one of the most recognizable logos due to the company’s presence all over the world. The logo was created in 1994 by Lindon Leader, as Senior Design Director at Landor Associates, San Francisco. The same year it was ranked by Rolling Stone Magazine as one of the 8 best logos of the past thirty-five years. Along side Apple, Coca-Cola, Nike, IBM, Starbucks, McDonald’s and Playboy. FedEx is a syllabic abbreviation of the company’s original name: Federal Express. At first glance the FedEx corporate logo appears to be plain and simple, however there is a detail that once seen changes the perception about it: a right-pointing arrow located in the negative space between the E and x. While the arrow becomes quite obvious when pointed out, most people do not observe it. The arrow symbolizes forward movement and thinking.
Google
interview with the designer, Ruth Kedar
- The colors evoke memories of child play, but deftly stray from the color wheel strictures so as to hint to the inherent element of serendipity creeping into any search results page
- The chosen typeface is based on Catull, an old style serif typeface. Catull borrows elements from traditional writing instruments such as the quill and the chisel with a modern twist. Search, by nature, is an activity that requires we look into the past. Therefore Catull’s historical ties seemed appropriate, as did the bridging between the old analog world and the new emerging digital era.
- This design managed to break with the existing conventions landing Google with the unique visual expression it was looking for.
The best campaign buttons of 2008
excellent blog on logo design: logolog
interesting resource for logos inspired mathematically
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ASSIGNMENT
Read: Paul Rand on logo design
Review: Iconic logo designers, and Logo Design History and come to class prepared to talk about a favorite designer and present their work.
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