http://itp.nyu.edu/viscomm Just another WordPress weblog Mon, 16 Nov 2009 23:27:42 +0000 http://backend.userland.com/rss092 en Review of color compositions and optical illusions REVIEW Recap of color wheel strategies Hue - the color we describe. Pure color. Color reflected from or transmitted through an object. It is measured as a location on the standard color wheel, expressed as a degree between 0° and 360°. In common use, hue is ... http://itp.nyu.edu/viscomm/2009/11/03/color-perception/ Logo design recap. more examples of recently updated logos Color Theory based on the color wheel and identification of primary, secondary and tertiary colors. Use of the color wheel in design: [ppt] Analogous colors are colors that are adjacent on the color wheel. examples: gorilla glue Underground Seattle Complementary colors are opposites on the color wheel example: ... http://itp.nyu.edu/viscomm/2009/10/24/week-5-color/ Review of business card designs. Jon Stewart's take on the Olympic logo A look at the London Olympic logo Successful logos are: Distinctive Memorable Appropriate Practical Successful logos are usually clever Logos can be: Typography Type and a mark Just a mark A few favorite and classic logos: PPT presentation Case studies: Shell Designed by Raymond Loewy Fed Ex History The original Federal Express corporate logo was designed ... http://itp.nyu.edu/viscomm/2009/10/07/week-4-logo-design/ Playful use of type: Bembo's Zoo Impact with type: Girl Effect/Nike Review of last week’s assignment: name in six fonts and expressive words. 15 characteristics to look at Recap of typography terminology Type with Meaning Obama versus McCain font NPR interview Optima versus Gotham Type decisions include Font Font choice Avoid overuse. There are a few fonts that are used ... http://itp.nyu.edu/viscomm/2009/10/04/typography-and-layout/ Review of signage assignment review of Business Week article. A few relevant links: Flash abuse: Leo Burnett An overview of typography including an introduction to type, the terminology associated with it and guidelines for its use. _____ FONT ART 4 Dead Celebrities Integration of Farci-Arabic and Latin alphabet Typography is: The art or process of printing with type. The work ... http://itp.nyu.edu/viscomm/2009/09/21/class-3-typography/ Course description Class introductions Dillon | Thompson work Goals of the class: To give you practical knowledge and skills for making the visual choices that will be an inevitable component of your academic and professional careers and some confidence on how to approach visual problems. The assumption is that in your academic and professional ... http://itp.nyu.edu/viscomm/2009/09/08/visual-communication-rules-for-success/ Pulitzer Prize winning photographs of 2008 Techniques for taking and selecting great photographs As with other forms of visual communication, successful photography usually adheres to some basic rules of composition. Compose the photo using the 9 grid technique Simplicity of Composition: example Leading lines to create depth, interest and focus: example Make light work for you: ... http://itp.nyu.edu/viscomm/2009/04/21/class-13-photography/ Second half of discussion on using the grid. The following PDF describes the application of the grid to the web design process (this was created by Khoi Vinh,  the Design Director at the NY Times Online and Mark Boulton. A nice infographic from last week: Homocides in Manhattan (NYT) Review of website design ... http://itp.nyu.edu/viscomm/2009/04/21/week-10-interaction-design/ Artist portfolios http://juliespeidel.com/ http://www.laniemcnulty.com/index.html http://www.keithtyson.com/ http://www.hugoandmarie.com/ http://www.yokonamiosamu.jp/ http://www.calebcharland.com/ http://www.marc-newson.com/main.html Fashion/product designers http://www.tordboontje.com/ Distinctive http://www.joedavis.co.uk/ http://christiansparrow.com/ Media company http://www.firstbornmultimedia.com http://www.studionewwork.com/ http://www.checklandkindleysides.com/ Incorporates video http://www.marcjacobs.com/ http://thankyou.thisisgrow.com/T37J http://johnlikens.com/ Sound design http://www.studionewwork.com/ http://itp.nyu.edu/viscomm/2009/04/21/portfolio-website-examples/ Example of how color is communicated in a design presentation [pdf] Review of color compositions Daily show clip Information graphics represents the  intersection of graphics, journalism and science. The goal of the graphic is to efficiently communicate information or trends in other words, to help people learn. The focus is usually finding interesting ... http://itp.nyu.edu/viscomm/2009/04/21/week-8/