Tuesday, January 22, 2013
at Stern School of Business, NYU
40 West 4th St, New York.
Arrival and Registration
Keynote Speaker: Liz Neumark, Great Performances Catering
In 1979, Liz Neumark, graduated from Barnard College and ready to launch her career as a photographer, conceived of Great Performances as a waitress service – a way for women in the arts to support themselves. Today Great Performances is not only one of the largest off-premise catering companies in New York City, but also the most unique. Liz bought 60-acre organic Katchkie Farm that supplies local produce to the company’s special events, cafes, and line of artisanal products and founded The Sylvia Center, a non-profit organization dedicated to inspiring children to eat well. She was honored as one of Crain’s New York’s 100 Most Influential Women and Ernst & Young New York’s Entrepreneurs of the Year. Liz blogs for The Huffington Post.
Wednesday, January 23, 2013
at NYU Kimmel Center for University Life
60 Washington Square South, New York
10th Floor Rosenthal Pavilion
9am – 9:30am
Breakfast & Registration
9:30am – 10am
10:15am – 12pm
There will be four sessions, each hosted by a panel of experts to answer your questions, outline a roadmap to success, give specific advice, guidance, and information for the critical issues at four different stages of a company’s life.
1. Before You Leap – (Room 803) You have an idea. Where do you start? This session is devoted to the earliest stages of a business. Our panel of entrepreneurs will cover an array of topics such as: how to research a market, how to test your assumptions, where to find co-founders, when to leave your day job, and more.
Lynn Perkins CEO and Co-Founder, UrbanSitter
Laura Yecies CEO, SugarSync
Ellen Diamant Co-Founder, Chief Creative Officer, Skip Hop
2. Launching – (Room 405) You’re ready to launch a product into the market. What do you do next? This panel of experts will address the following: how to build buzz, how to pitch media the right way, what to do on launch day, and more.
Cindy McLaughlin Co-Founder and CEO, Style for Hire
Amanda Steinberg Founder, DailyWorth
Heather Hiles Founder and CEO, Pathbrite
3. Getting Traction – (Room 802) You have users and you are up and running. How do you keep this early traction going? During this session, our entrepreneurs will discuss: how to evangelize your early adopters, how to decide whether you should bootstrap or raise angel money, how to stretch your marketing dollars, and more.
Lori Steele CEO, Everyone Counts, Inc.
Julia Pimsleur CEO and Founder, Little Pim
Caren Maio CEO and Co-Founder, Nestio
4. Going To Scale – (Room 406) Your model is working. How do you elevate your company to the next level and scale? The entrepreneurs in this session will address the following: how to raise capital, how to outline your company roadmap, where to find the best talent, why company culture is critical, and more.
Alexis Juneja Co-Founder and VP of Strategic Development, Curbed Network
Limor Fried Founder, Adafruit
Emily Hickey COO, Lolly Wolly Doodle
12:15pm – 2pm
Working Lunch; Food for Thought
You will be seated at a table of 10 women at similar places in their careers or life. You’ll find an envelope there with a discussion topic for your group. And for dessert… time to share your conversation with the rest of the community.
2:15pm – 4pm
The Art of the Pitch
One of the most critical and essential parts of starting a business is also the most difficult: the pitch. How to make your idea seem so real that you and your customers, your investors can taste it. A panel of seasoned veterans of both making and listening to presentations will tell you what the elements of a successful pitch.
We have selected 8 brave entrepreneurs whose companies are in different sectors and at different stages. They will each make a 5 minute pitch. They will get feedback from the panel members, and you can learn a lot from other people’s cleverness and creativity… and even more from their mistakes.
Carrie Rich Co-Founder and CEO, The Global Good Fund
Christy Prunier Founder and CEO, WILLA
Corie Hardee Founder and CEO, Little Borrowed Dress
Marci Harris Co-Founder and CEO, POPVOX
Lizzie Owens Co-Founder, Highland
Umber Ahmad Co-Founder, mah•ze•dahr bakery
Lily Szajnberg Co-Founder and CEO, GAGE
Amanda Eilian Co-Founder and President, Videolicious
4pm – 4:30pm
Coffee break and dessert
Wrap-Up and Farewell