Create grid lines

attract the eye, keep it exploring, nothing front and center

Golden Section

- based on a ratio of pi

- divides a line segment at the unique point where the ratio of hte whole line A to the large segment B is the same as the ratio of the large segment B to the small segment C

Golden Rectangle

Business cards:

make sure every piece of information is necessary

show, don’t tell

have a url

or what you want to be

make sure the front and back support the same story and feel like they are made by the same person