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BJ Fogg on the Psychology of Persuasion
For Fun Theory this fall we will be looking at BJ Fogg’s work on Behavior Design. I couldn’t wait to investigate what he is all about. In this talk, BJ highlights the three things that have to happen at the same moment for a behavior to happen.
- Trigger
- Ability
- Motivation
BJ also mentions that the big tech companies put “Hot Triggers” (Ex. Ads on google and FB) in the path of motivated people.
UX, Debate Platform, Lets Do Better
Gallery
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This is a mockup for an online conversational space called Do Better. The concept is that Do Better provides practical assistance in democracy strategy and making to individuals, and groups. We amplify the voices of those who think our country … Continue reading
Core Village
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This piece is inspired by the Hopi people and Da Vinci’s Vitruvian Man in response to studying and conversing with architect, Andreas Angelidakis.
Chicken Lays An Egg
This is me performing a random for Generative Systems. My rule was to have fun. The randomness of the moment the egg was squashed was a happy discovery.