For Fun Theory this fall we will be looking at BJ Fogg’s work on Behavior Design. I couldn’t wait to investigate what he is all about. In this talk, BJ highlights the three things that have to happen at the same moment for a behavior to happen.
- Trigger
- Ability
- Motivation
BJ also mentions that the big tech companies put “Hot Triggers” (Ex. Ads on google and FB) in the path of motivated people.