I started working on the ITP logo design by asking myself those questions: what makes ITP unique? What is the vibe of the Faculty and how does it make me feel? To me ITP is a special place where creative people gather to explore who they are and what they want to share using technology. It feels like an blank canevas is offered to every student who are also invited to discover cool and crazy tools to create a personal and original language.
Strangely, the only other place I have been that makes me feel the same as ITP is…Burning Man. It is a temporary utopia during which anything is possible. It is the center of the possible. Same as ITP. Here is a picture of the Man of the 2011 edition I attended.
At night, the city becomes glow stick land. Everything is decorated with colorful glow sticks. I really like the colors.
ITP is more than a faculty, it is an ongoing creative event. Everyday, we become some else and explore new ideas. It feels like ITP is an never ending show, or vernissage. I was thus inspired to research images of cultural events or venues. The neon Man inspired me to look for old cinema and casino neon signs.
Then I started to work on the letters. Trying to display them so I could show ITP is an outside-of-the-box place. I started to create with the negative space.
So I thought it would be great if the logo could show that ITP is an amazing space providing a unique experience to every student. ITP is what you make it be. It is a space you fill with your own creativity. So I started trying to create a logo that would show the out-of-the-box thing as well has the fact ITP is defined by what you bring to it.
It made me think that ITP is underneath my own creativity. People discover my creativity through my projects, but underneath them, there is ITP energy. Like if ITP was the hidden side of reality. Like an iceberg.
So here is what I came up with. A mixture of all the ideas above and an hommage to the beloved floppy disk.