The introduction to Else/Where is more or less a set of entry points, so I'm going to use it as an entry point into something I've been thinking about recently. Specifically, this article: Thoughts on the Social Graph by Brad Fitz (best known as the guy who created LiveJournal). The social graph, according to Fitz, is "the global mapping of everybody and how they're related," particularly in reference to social software. He goes on:
Unfortunately, there doesn't exist a single social graph (or even multiple which interoperate) that's comprehensive and decentralized. Rather, there exists hundreds of disperse social graphs, most of dubious quality and many of them walled gardens.
Fitz uses this article to present a project whose goal is to "make the social graph a community asset." In other words, if you're friends on LiveJournal, you should be friends on Facebook, and vice versa; it should, moreover, be trivial for emerging social networking sites to get their hands on this data. The idea is this: we're talking about a number of relationships that are entirely analogous here. If we could all just pull together and cooperate, we wouldn't have to rebuild our social networks on every site we join.
The problem is that these relationships aren't entirely analogous or, at least, there's room for questioning the analogy. Is being friends on Facebook really the same thing as being friends on LiveJournal? Are LiveJournal friends exactly like MySpace friends? Flickr contacts? Last.fm "neighbors"? It strikes me that the functionality and semantics of the "friend" relationship on each of these sites is very different. The software uses the relationship for different functions (hiding information, revealing information, making recommendations, etc.); different criteria must be met in order for someone to be counted as a "friend" (or "neighbor" or "contact" or whatever).
The belief that these relationships are somehow, deep down, essentially the same is, in my opinion, a mistake. It's a problem of mapping: a classic confusion of the map and the territory. The formalization of the system (the map) only accounts for only a subset (maybe even an imaginary subset) of "friend" relationship in practice (the territory).
It occurs to me that these subtle differences in the way relationships are created, maintained, and abandoned, and what the relationship means in terms of the way the software works, are all factors in what makes a particular social site unique. (E.g., Being able to easily find and grant privileges to schoolmates on Facebook is essentially what made Facebook popular.) Moreover, the fact that these social software sites exist in separate social "enclaves" may actually be a feature - it functions as a way of partitioning different social groups and different ways of socializing.
(More about this week's reading after the cut.)
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