Final Project Proposal Wearables
Objective:
A Water Hydration Cleavage Bra. For all of the women out there looking for a boost to her contours and hydration on the go. Targeted to 18-35 year old women who find themselves very active in both the social and athletic scenes desiring comfortable support, supple cleavage and hydration all in one.
Reason:
Last March I was in India in the Thar Desert, whose vast plains stretch between the remote borderland of Jaisalmer, India, and Pakistan. I ran out of water and was without emergency supplies.
Looking back certain key elements come to mind. It is important to have access to a backup source of water that is both easy and comfortable to carry. As a woman who is mindful of fashion the answer became apparent. If there was a bra that could function both as a boost to the bust-line and store water, an ideal marriage could be struck for the fashionably adventurous woman.
But why stop there, couldn’t this serve as a solution to the many socially active women in cities such as New York and Los Angeles. At times it can be most difficult to get the attention of staffers at a bar or restaurant, what if you no longer had to go through the trouble of requesting water. What if water could not only be instantly available but also aide in your fashion statement?
This device could be the answer to many women’s prayers.
Look and Function:
Think wonderbra meets Camelbak, water storage is in the cup of the bra with tubes extending in the straps for easy hydration with maintaining modesty.
Inspirations:
Multifunctional bra that enhances or offers cleavage for the women on the go. Technology becomes secondary in importance to designing a product, which is healthy, useful and multifaceted.
As an active person socially and physically it offers functionally, sex appeal and comfort.
In addition to a busy social and athletic lifestyle, hydration is an essential factor.
Does one really want to stop at a Bodega when they need water?
But wait, what if we could marry forum and function and solve the problem of the mergence of athletic and fashion. Why can’t fashion function?