Opportunities and Challenges in E-Textiles
Reading this publication was depressing.
While the public is willing and somewhat excited to see development in this area, or so it is suggested. I would argue that current 'real world' product launches have been huge failures. Levi's jacket was a great example, failure was also a result in my opinion of the target market for the item and price points not aligning with the demographic. Industry still lacks the education about who their market is and what they can afford or are willing to pay.
Adapting, educating two very established industries (textiles and electronics) and finding ways in which two extremely different industry can merge or even begin to communicate to each other in the same language will be perhaps our biggest challenge we face in mass market production of wearable technologies.