My new Blog and Website can be found here and here.
I will no longer be posting to this blog, but it will remain.

I’ve just uploaded over 30 new shots of my H A L I E N photoshoot. Shot on May 10, 2011 at Sebastian’s apartment in the Lower East Side.Thank you to Sebastian and Mike for helping with lighting and set. Really proud of these shots – I’ll also put a link on my twitter @bcanningpereira. xx

Heres the link to my tumblr site: http://enterthecoolworld.tumblr.com/

“On the other end of the consumer spectrum, Benji Canning-Pereira embraces advertising culture and utilizes a viable product as a vehicle for discussion. His hair gel, Halien, includes a thermochromic solution that allows the user to change hair color by applying heat.

Beneath its tongue-in-cheek gimmicky packaging, Halien is a deeply rooted exploration of identity. Canning-Pereira used the product daily for months, embodied the personalities he associated with his different hairstyles and explored how his appearance would affect how people treat him. “A product is always about selling something,” he explains. “Our bodies and appearances are a brand within themselves.” ”

Click here for the full article!

“With a tagline like “hair gel of the future,” Halien will immediately charm cosplay fans and Manic-Panic survivors. Its inventor, Benji Canning-Pereira, wanted to create a product that lets anybody “morph hair color into a portable science experiment.”

Canning-Pereira says:

I believe that the future calls for more casual ways to transform your visual identity. Transformative hair is just the start. Halien allows you to embrace your many personalities and be the many versions of you even in a single day. Ultimately, like your hair, you are not static.”

Click here for the full article!

ART DIRECTION + PHOTOGRAPHY & DESIGN = PASSION

HALIEN SITE:
www.benjicanningpereira.com/halien

PORTFOLIO WEBSITE:
www.benjicanningpereira.com

HALIEN LOOKS

HALIEN USER SCENARIOS