Full disclosure: I have nothing do with the production or creation of the content in Example 1. I am a very interested observer in the evolution of this content and in figuring out distribution channels. In example 2, I am responsible for all of the editing and scripting of the content. An incredible partner collaborates in motion graphics and visual life.
Aswath Damodaran is a professor of Finance at Stern. He was voted one the best business school professors in the world. As a guru of finance, Aswath makes all of his class recordings available (streaming and downloadable) on his website for anyone who wants it. In addition, his valuation course is available for streaming on iTunesU.
All of these videos are just class recordings. In this way, they are approximately one and a half hours long, just as they would be for students attending the class. On iTunes U, you can hear Aswath’s voice over powerpoint slides. In the videos on his website, you see the slides as the main screen and a camera view of his class in the side screen:
In January, Aswath re-recorded his lectures and a small team was hired to give the content better production value. In addition, the lectures were “chunked” into shorter segments.
Now what do we do with these gems?
Adam Brandenburger is a professor of game theory and business strategy at Stern. He makes his course slides available on his website for all.
When going through his material, generally twelve three-hour sessions, what are the main points? Also, are slides and words the best way to portray the material? The conclusion that was reached is that perhaps the material could be chunked into way shorter animations. These animations could be used as discussion starters for when the class gets together.
Now, what will we do with these gems?