A twenty-something New York City fashionista seeks a unique garment for a first date. She sees a friend’s tweet about the HotDate Dress — “Ladies, this dress is a new kind of wink. He loved it!
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She uses the website to assemble her personal garment (black bandage fabric, a pencil skirt, a whimsical flower accessory) and orders it. It arrives on Thursday morning, just in time for her date Friday night. When she tries it on, she finds that it fits perfectly, having been cut to her personal measurements. After dressing on Friday evening, she replaces the three black panels that cover her thighs with a set of “transformative” fabric appliques. If her date rests his hand on her thigh, she wants him to know she likes it.
He rests his hand on her thigh and puts his arm around her shoulder. They keep flirting. When he takes his hand away to reach for his drink he’s delighted: there’s a new pattern on her dress right where his hand had been, and her flower broach is glowing. He points these out to her and she smiles, then explains that he’s discovered the places she likes to be touched.


