I worked on this week’s P Comp’s assignments with Lina Giraldo and Emily Ryan. The first thing we tackled (pun intended) was the observation assignment, for which we decided to go to a bar and observe people using technology as they watched the Super Bowl. We went to Down the Hatch where we found a nice sized crowd enjoying the evening’s big event. We were joined by Lina’s husband Andres, whom I found to be every bit as gracious and wonderful as she is.
After the Cardinals scored a TD, here I am introducing Andres to a different form of “digital” communication: The High Five.

To be honest, I was mostly focused on the game–(I was pretty much the only football fan in the group)–but we did observe quite a bit of technology being used by people throughout our time there.
The most frequently used piece of technology was the cell phone. Whether texting or calling, people had their cell phones out practically every moment there was a slow moment in the game. It’s likely they were contacting others not at the event to share some observation about the game or the scene they were at, but I also imagine that they were texting to communicate with those in their company when the noise in the bar got too loud to permit a normal conversation, or when they wanted to share a thoughts they would have been embarrassed to shout out in a public place. (Maybe like, “Who are these weird people watching us while we send text messages to each other?”)

Older forms of technology were on display, such as the calculator, seen here being used to figure out the day receipts:

And of course, the beer tap, without which we would have been surrounded by a lot fewer people in that establishment.

And finally, the center of attention (well, after the beer tap, that is), the television, one of the several in the bar, all set to the day’s Big Game:

I’m not exactly sure what I was supposed to learn from the exercise, but I did learn that Andres is every bit as awesome as Lina; Lina, Andres, and Emily are great people to hang out with and watch a Super Bowl; Down the Hatch is a fine establishment with good drink specials, excellent fries and incredibly delicious deep-fried macaroni and cheese nuggets (served with an amazing Atomic Sauce!); drinking Sam Adams Cherry Wheat Beer is the taste equivalent of drinking a regular Sam Adams while sucking on a cherry Lifesaver; and the Cardinals have a terrible pass defense…
..oh yes, and no matter where one goes in this big city of ours, technology is in use all around us…
as well as anywhere in this country.
Emily found this graph of the most used words in Twitter “tweets” during the Super Bowl.
I have to say I’m not a Twitterer, but I still found this graph interesting. The Super Bowl has survived as the one uniting television cultural touchstone left in our society since cable, Tivo, and the internet carved up the national audience and unyoked them from the broadcast schedules of the major networks. Following this interactive map is like retroactively eavesdropping on the national conversation during a time in which the vast majority of us were all doing the same thing–which is something that rarely happens in this day and age.
And can you believe that catch and run Larry Fitzgerald made to give the Cardinals the late lead?
Or the leaping one that Santonio Holmes made to give the Steelers the game?
From the sizes of their names on this graph at the times they each made their respective game-changing plays, I was clearly not alone in my amazement at their efforts.