Left to his own devices…

Here’s the pdf of my name six ways.

Here are my two words:

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Vague

A problem with branding. I’ve seen Witness more than a dozen times, and while I remember scenes in which cows were milked and barns were built, I can’t seem to recall any scenes in which burritos were rolled or lamb was sliced for gyros.

I don’t drive, so maybe it’s me but I don’t like subtitles on my signs.

The swirly S cuts up the sign, so it reads as “GU-TORGANICS” which is obviously not its name.

This might be my catholic school upbringing at work, but the idea of naming anything involving young children as “hands on” sends a shiver of revulsion through me. And the creepy palm prints don’t help matters.

It looks like they ran out of space and then had to use smaller letters to get the whole message in.

The line leaving the D open made me read that letter as a P; I think you should try to avoid creating a logo that might be read as a pejorative.

They totally committed to the theme of the store as the only signage in it is that belonging to the liquor store that formerly occupied the space, but I imagine there are a lot of disappointed but well-dressed alcoholics walking out of the store.

This is a very nice, clear sign on an awning of a business that no longer operates at the location. Which is fine, except I have to believe that they must have a better way of communicating this information. I might be more than a little peeved if I fought downtown traffic only to discover that I had to go back through the tunnel to North Bergen, New Jersey.

I think the sign could do without the question marks.

Whether coming or going, these banners are a bad idea. The words are cut up in a ridiculous fashion, and the colors chosen are too close to one another to make the letters easily legible.

I snapped this one as the PATH doors were closing, so I missed the top part of the sign, which reads in full “Take your life off pause”. I’m guessing this is supposed to be what couples really living it up is supposed to look like: a dude pushing his partner around in a shopping cart!

Paging Dr. Nick from The Simpsons. Parentheses do not connote trust.

This was a handwritten sign, so maybe the author could be forgiven, but I’d bet in hindsight they wished the put a little more space between the “e” and the “b”, because all I see is a “turd” in the middle of their nature burger, which is far from appetizing.

Hulu is a site for television addicts (such as myself) which I have found exceedingly useful particularly since my new responsibilities as a student have cut into my regularly scheduled time for viewing TV. The site permits visitors to view shows that have been recently broadcast as well as “classic” shows like I Dream of Jeannie and Diff’rent Strokes. (Obviously Hulu has an elastic definition of what constitutes a television “classic”.)

The design of the site is very clean, with the top row devoted to a search box and horizontal navigation bar that allows one to choose between their TV and movie offerings.

The middle row is a scrolling box that displays featured offerings, usually recently added shows to the site. Under that box are four columns of highlighted materials, divided into popular episodes, popular clips, featured videos, and popular TV shows, which is sandwiched above by Hulu’s Pick and below by recently added shows.

The site uses a single font, with the exception of the scrolling highlight box, which displays the title of the shows featured in the font used by that show in its promotional material. Outside of its logo, which is done in lime green, the rest of the site uses only white, black, gray, and a very light blue for links. Scrolling over a link results in an underline rather than a color change.

Navigation on the site is fairly easy, although I miss the original layout which listed all the site’s material alphabetically. Now everything is organized by category, which can make it a little noisome when one is not certain whether show which crosses genres (like NBC’s Chuck) is listed as an action/adventure show or a comedy.

But I guess this change was necessitated by the expansion of content the site offers, so it’s hard to argue about that trade-off.