Tag Life  | 2005	Return to Main Menu
Everyone has various types of tags – some they are born with, like family background; others they attain through life, like money, degrees and status symbols like cars and branded goods. People are likely to evaluate other people by these tags instead of seeing who they are. This humorous stop motion animation conveys the message that as people accumulate more and more tags, their real selves are getting smaller and losing their real value.