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February 05, 2006

Superbowl Sunday

So today is the much anticipated Superbowl Sunday. So like many here I am in my room with the TV tuned in to ABC, watching the Pittsburgh Steelers and Seattle Seahawks game. Currently the score is Steelers 14 and Seahawks 3. Anyways, I'm not feeling too good...I sort of have the flu, bad cough, stuffy nose, headache...I'm in pain. So basically watching grown men bash each other just to get one ball to the end of the field is theraputic. Gets my mind of my own pain. It beats trying to stare at coding and getting a worst headache (which I have been trying to do for the past 3 days, with this flu).

For those of you who have no idea what I'm talking about. This is what Superbowl Sunday is:

What: Super Bowl XL
When: Sunday, February 5, 2006; kickoff at 6:22 p.m. EST
Where: Ford Field in Detroit, Michigan. The stadium, a first-time Super Bowl host, is home to the Detroit Lions and has a capacity of 65,000+; its playing surface is FieldTurf made of recalled Firestone tires
Who: The Seattle Seahawks (NFC) versus the Pittsburgh Steelers (AFC)
Who else: The Rolling Stones at halftime; Stevie Wonder, John Legend and Joss Stone at the pregame show (performing Wonder's hits); and New Orleans natives Aaron Neville and Dr. John with the national anthem

The second biggest eating day of the year (Thanksgiving is No. 1) but first in snack food consumption, Super Bowl Sunday is about more than football. It's a framework upon which to stitch together a tapestry of friends, food and fun that, with a bit of party planning, can appeal even to confirmed non-sports fans. And while it's not true that cities' sewage systems are at risk during halftime due to increased flushing or that Disneyland is all but deserted — both enduring myths — the location of choice for many Americans on Super Bowl Sunday is in front of the TV screen. In fact, Super Bowls dominate the list of all-time highest-rated telecasts, and sales of big-screen TVs increased 500% the week before the big day. Amazing eh? Part of the attraction is also the halftime and pre-game entertainment.

It's also one glorious day of the year when the entire world sits in front of their television sets and can’t wait to watch their television commercials!

Every other day we hate advertising. We grumble when the ads interrupt our favorite Desperate Housewives episode; or we quickly reach for the remote to zip pass the ads and get back to cutie Patrick Dempsey on Grey's Anatomy; or we use the time to rush to the bathroom or get a snack.

Super Bowl Sunday is the most magnificent day in all of advertising (as well as in all of sports.) It’s the day when every ad agency executive and brand manager pats themselves on the back and dreams of all the people being mesmerized by their brilliant creativity.Thus far, I have seen alot of really cool ads today. Interesting and entertaining, totally worth it, I'm actually more interested in the ads being shown than the game!

So yeah...here I am waiting for the game to end so I can watch Grey's Anatomy. The real reason my TV's tuned to ABC. But since I am following the game...I do hope the Steelers get the big ass throphy.

Posted by zaianne at February 5, 2006 08:41 PM

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