In Chapter 1 of The Language of New Media, entitled “What is New Media,” Manovich discusses five principles that distinguish new media from old. He identifies these five categories as numerical representation, modularity, automation, variability, and cultural transcoding.
What interested me most in the reading was the aspect of personal choice the author touched on in the last section, The Myth of Interactivity. The author states, “Although it is relatively easy to specify different interactive structures used in media objects, it is much more difficult to deal theoretically with users’ experiences of these structures.” P.56. It seems as though it would be relatively simple, if one desired to quantify in some sense user’s experiences with hypertext. This is already done with the use of cookies. There is software that records keystrokes and length of time spent on a web page. What becomes difficult is to see how long or how quickly a user is drawn to a particular element on the page (again, tracking software can detail this to a certain extent).
He then goes on to a discussion of the true nature of interactivity and whether the user actually has freedom in her decision process or is constrained entirely by the designer’s structure. Manovich wrote this prior to Open Source and Wiki’s. The introduction of these elements would seem to allow for more choice and random/serendipitous connections. The design of the hypertext links on the web page (i.e. interactive elements) is then not only left to one solitary person, but to potentially many hundreds of people of a variety of backgrounds. This would seem to allow for a user experience more inline with what Manovich is describing.
If interaction is a conversation, then the page(s) must in some sense emulate a human mind(s). In the case of Open Source/Wikis, it is more likely that the experience will be more authentically interactive.
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