Week 1: Principles of Design

Our first assignment in my Visual Communication class was to choose a design, whether it be a book cover, poster, website and analyze its adherence to the principles of design. Identify the underlying primary grid and the hierarchy of elements within the grid. Notice the negative/positive space composition. Identify the number and variation of typefaces and the variety represented within a single type family. Look at the palette and identify the color system.

For my assignment I chose The Museum of Modern Art’s (MOMA) website, a site I like very much and visit frequently.  My can take a look at my analysis by clicking on MOMA. Enjoy!

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