Here is the first iteration in my business card design. I played around a bit with the position of the logo, layout of text, and font.
Change from horizontal to vertical orientation
Consider 4th iteration on the first slide
Highlight name in blue that matches icon
For our assignment this week, we were asked to design a logo for ITP. I’ve always been passionate about typography (check out my pinterest boards!) and can spend hours messing around with letters. So that’s where I started – simply sketching out the letters. Uppercase, lowercase, serif and sans serif. The question quickly became, how to add a little more umph? Make it more than just letters?
I started thinking about shapes. The problem is that there’s no inherent balance between the letters. The “T” is a great divider but the “I” and “P” are not well matched. My first attempt with shapes didn’t work out so well. I racked my brain for examples of logos that use simple shapes and the MIT logo came to mind. That became my jumping off point for the next series of designs. All uppercase I found much easier to draw than the lowercase letters – again, it was an issue of balance. Where to put the dash across the “t” or the dot on the “i”?
For my last series, I wanted to incorporate Java language operators. I thought that would be a good way to refer to the tech/programming aspect of ITP in a subtle way.