Logo and Branding Resources

Blogs and Websites

Logo design history
Iconic logo designers
Use of negative space in logo design
Brand New
SeekLogo.com
handwritten logos from defunct department stores

Iconic logo designers:ChermayeffGeismar

Joe Fino
Landor
Pentagram
Paul Rand

Advertising and Branding Books

Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising
Cutting Edge Advertising II
Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer Relationships
How to Advertise, Third Edition
A Technique for Producing Ideas