ITP Logo Creative Brief

ITP seeks a new design for the logo that represents their program. The logo should communicate the mission of the organization best articulated as The Center for the Recently Possible. The logo will be used in large and small format including on banners at events that ITP participates in and in official communications from the school. It should reflect the rigor/seriousness of the program but also the creative and experimental nature of the program.
The audience is those familiar with the program, including existing faculty and alumni as well as those who are being introduced to ITP for the first time including applicants and the media. The logo should use just the acronym – ITP and reference New York University in some way. The need to reference Tisch is optional.