While I enjoyed the introductory pages from the Susan Watkins book assigned earlier in the semester, I was absolutely dazzled by her chapter The Design Process. Because it spoke so clearly to the ideation and realization issues that I have been contemplating and confronting in my own creative process, reading this article was a simple case of the right article, at the right place, at the right time. My excitement upon making this chapter's acqauntice was somewhere akin to having read Laura Mulvey's seminal "Visual Pleasure and Narrative Cinema" article as an undergrad in Semiotics 166. As I mentioned in class, there was something very satisfying and incredibly comforting about having the sometimes murky experience that is the creation process codified in such clear and concise terms.
I am increasingly interested in this relationship between art and design. While I know definitely that they are not the same thing, I am curious about commonalities and why the relevancy of an article about design would seem so unexpected.I have always been rather ambivalent about the way that art is described as an emotional and physical process. Even though we have left the era when making art is based on your “hand skills,” we still seem to use action verbs to describe the creative process— making, creating, doing. Conversely, design is seen as a practical, cognitive process that overtly engages the mind and as a result straddling the realms of both reality and ideas. (Design is more practical after all, and good design can literally be a matter of life or death…) Although the art/design distinction is a polarity that continues to blur and shift, I was still struck by the similarities between the design and art-making processes as they are described in the Watkins chapter. Convergent/divergent, cognitive/intuitive, analysis/synthesis , mind mapping and synectics were just some of the definitions/processes that seemed both relevant and applicable.
I met someone a few weeks back who described herself as an activist designer. I have thought about it several times since then, specifically contemplating what activist design might encompass and/or be... I understood the designation to be a meta tag of sorts—to aid in the accurate categorization of her goals and desires. What I like most about the term is the use of a adjective "activist," and its connotations of motion and activity,