Pete the Penguin
Here’a brief history of the logo, gathered from the company’s website and wikipedia:
- Brand introduced in 1955 by Munsingwear
- Abbot Pederson bought a taxidermied penguin and knocked the head off while he was on his flight home, then secured it back on with his tie.
- Brought it to a meeting where the company was trying to develop a logo to compete with Lacoste in the golf shirt market
- Len Birnbaum, Munsingwear’s art director was at the meeting and created the design
The second part of this week’s assignment was to re-design the ITP logo. Here’s a PDF with some iterations and my final design (click for PDF):