MacBlog

Jake Barton
Principal
Local Projects

JAKE BARTON – Principal Jake Barton is founder and principal of Local Projects, an award-winning media design firm for museums and public spaces. Jake is recognized as a leader in the field of interaction design for physical spaces, and in the creation of collaborative storytelling projects where participants generate content. Currently, Local Projects is partnered with Thinc Design as lead exhibition designers for The National September 11th Memorial and Museum at the World Trade Center. Other projects include interaction design for StoryCorps, six films for The Beijing 2008 Olympics, media design for The National Museum of American Jewish History, media design for the Official New York City Visitors Information Center, and co-creation of Timescapes for the Museum of the City of New York. Additional clients include jetBlue, the Tribeca Film Festival, the New-York Historical Society, the National Building Museum and the Cooper-Hewitt Design Museum.

Jake was a finalist for the National Design Award in Communications in 2006 and attended the White House reception hosted by the First Lady and the Smithsonian Cooper-Hewitt National Design Museum. He has lectured extensively at conferences including the Gravity Free Design Conference in Chicago, UX Week in San Francisco, and the IDEA Conference in both Seattle and New York. His work has received two gold, one silver, and one bronze medal from the IDSA Industrial Designers Society of America, as well as five awards from ID Magazine, and three from the AIGA. He serves on the board of AIGA/NY and on the advisory council of the Gravity Free Design Conference. He has a master’s degree from NYU’s Interactive Telecommunications Program, where he currently teaches the master’s thesis class. Before founding Local Projects, Jake worked as an exhibition designer for Ralph Appelbaum Associates for seven years.

Bob Greenberg
Chairman/CEO/Global Chief Creative Officer
R/GA

Bob and his brother Richard founded R/Greenberg Associates (R/GA) in 1977 with the idea of creating a company that valued design, while focusing on developing leading-edge motion graphics and live-action film and video production. The computer-assisted filmmaking company focused on creating linear projects that told stories. The initial work was in the production of commercials, trailers, opening titles and promotions for feature films, such as Superman in 1978. R/GA is credited with inventing technology around computer-assisted filmmaking, which led to a technical Academy Award. Based on his early successes, Bob utilized a similar model to transition the company into a completely integrated digital studio. He was the first to bring together the disparate areas of print, television commercials, and feature films into one company. Some of the groundbreaking visual effects for feature films include those created for Alien, Predator, Seven, and Zelig. R/GA’s body of work spans 400 feature films and 4,000 television commercials.

More recently, Bob successfully transitioned the company into a third model, a multiplatform advertising agency specializing in database-driven information and multichannel e-businesses. The company is unique because it combines nonlinear executions of entertainment, communications, and marketing under one roof.

Bob has forged a unique interdisciplinary approach to communications, promoting integrated teams of strategists working side by side with creative talent, highly skilled software developers, project managers, and producers.

Bob has won almost every industry award for creativity including the Academy Award, Clios and Cannes Lions. Among his most notable awards are the Clio Lifetime Achievement Award in 2006, the Cooper-Hewitt National Design Award for Communications in 2003 that honors the best in American design and the Chrysler Award for Innovation in Design. He was the 2004 Cannes International Advertising Festival Cyber Jury President and was a member of the 2005 Titanium Jury.

He serves on the boards of numerous schools and organizations focused on the importance of design and the creative process. He is on the Board of Directors of the Art Directors Club and the Brooklyn Academy of Music, Dean’s Council Advisory Board of Tisch School of the Arts, ITP (Interactive Telecommunications Program), Parsons School of Design and VCU Adcenter.

Co-founders Michael Dory, Adam Simon, and Scott Varland began researching and prototyping in the fields of game design, social networking, physical computing and human-computer interaction as graduate students at NYU’s Interactive Telecommunications Program (ITP), a department within The Tisch School of the Arts. The team won the 2008 NYU Stern Business Plan Competition for the Socialbomb concept.

www.socialbomb.com

Marianne teaches courses in digital media, animation and storytelling in addition to overseeing the assistive technology and social justice curriculum. Prior to coming to ITP full-time, Marianne worked in the non-profit sector as a member of the Fund for the City of New York’s Center for Internet Innovation as the Director of the Internet Academy and as Director for the Center of Technology at the Jacob Riis Settlement.  She continues to work with a variety of nonprofit organizations.  In addition, she is the co-director of her own organization, Greylock Arts, a non-commercial arts space dedicated to under-represented and new media arts located in the northern Berkshires.  Her artwork has appeared internationally in festivals and exhibitions and can be seen at: http://www.mariannepetit.com

A web-oriented software engineer by training, with 30 years of IT experience at companies such as IBM and Bank of America, Craig now spends his days working as a customer service rep at craigslist.

In 1995 while Craig was working at Schwab, he started craigslist as an email list for friends and co-workers about events going on in the San Francisco Bay Area. In 1999, Craig retired from IT consulting to work full-time on craigslist. What started as a fun side project in Craig’s living room has since grown into one of the busiest sites on the internet, helping people with basic day-to-day needs such as finding a job, an apartment and a date, all within a culture of trust.

Craig continues to embrace his inner nerd though he no longer wears thick black glasses that are held together with tape, and he retired the plastic pocket protector some years ago.

Craig is involved with a variety of community efforts and is particularly interested in organizations promoting public diplomacy, mideast peace and new forms of media such as participatory journalism. He’s on the boards of Sunlight Foundation, OneVoice, FactCheckED, and VotoLatino.

Craig graduated from Case Western University.

BeeMe team:
Cameron Cundiff, Juri Imamura, Liesje Hodgson, Ruxy Staicut

BeeMe is a loyalty punchcard on your mobile phone that you can share with your friends. Get “punches” for purchases and referrals, then fill up your card to qualify for discounts and promotions. BeeMe means buzz for small businesses; it amps up word of mouth marketing and provides customer analytics at a fraction of the cost of traditional rewards programs.

BeeMe is created by Team Skyline, a group of four students brought together by the Interactive Telecommunications Program at NYU. BeeMe was developed as part of Microsoft Design Expo, a course in which students address a design challenge that is presented at the start of the term.

Widely recognized as a visionary thinker and thought leader, Linda
Stone is a writer, speaker and consultant focused on trends and their
strategic and consumer implications. (FULL BIO)

website // blog for Huffington Post

Senior Vice President
Digital Operations
The New York Times

New York Hall of Science
Eric Siegel
Director & Chief Content Officer

www.cliffordross.com