The IRC has a great website and online presence. That coupled with a very efficient organization makes them one of the most well respected humanitarian groups in the world. One thing they clearly lack is a mobile presence that will take advantage of the boom in mobile smartphone use. Fortunately, their competitors for donation dollars aren’t mobile yet either…even more incentive to get started.
Playing off the basic concept of the DIY fundraising opportunities on the IRC website, I would like to create a link between my network and the network of those in need. The idea is to make each user feel like a partner to the IRC rather than just a contributor. Lowering the barrier for the user to bring in additional contributors and partners is key. As a partner, using the IRC app, one can ask their friends to give them world necessities like food and water instead of the typical gifts for a birthday or holiday. The idea is to make it almost like a social game that brings friends together and displays their connection and contribution.
I had a recent unfortunate Photoshop explosion and lost my pretty mockups so I have quickly recreated them in Balsamiq for the time being until the Photoshop versions can be visited again. The main screen of the app will allow sign in through Facebook and Twitter for automatic contacts population. From there the user can either create an event or give a gift to a friend for their event. There will be a few basic representative gifts rather than a dollar amount entry as life necessities offer a greater psychological connection to the situation of the people who will benefit from them. When a gift is given to a friend’s event a network of all givers will be displayed creating an instant community that will only motivate further giving. The “owner” of the event and the contributors can then see the aggregated donation which clearly shows the power of positive groups.