Week 4: Designing for Behavior Change

Decks from class:
Class

Readings for this week:
a. Don’t Shoot the Dog by Karen Pryor. Read Foreword, Ch 1, 2, and 4. (Book handed out in class.)

b. The Primacy of Self-Regulation in Health Promotion by Albert Bandura

c. Creating Persuasive Technologies: An Eight-Step Design Process by BJ Fogg

d. Mass Interpersonal Persuasion: An Early View of a New Phenomenon by BJ Fogg

Write a short reaction to each of the readings from this week as a comment to the reading’s blog post.

DUE: READ BY 5 PM SUNDAY 9 OCT. POST COMMENTS BY 5 PM SUNDAY 16 OCT

Videos for this week:
Read comments posted by your classmates on The School of Life Sunday Sermons. Select a new video to watch and provide your reaction as a comment on the blog post: The School of Life Sunday Sermons Round 2. Tell us why you chose the sermon, what you learned, what, if anything, you heard that you’d consider incorporating into a system of self-care as an idea, a method, a design constraint, etc. Include the video’s title and link. The School of Life Sunday Sermons

DUE: 5 PM SUNDAY 9 OCT.

Assignment for this week:

Behavior Design Challenge Round 2.
Based on what you learned today, I now want you to identify as many different behaviors as you can that you required in your Behavior Design Challenge. Create a taxonomy of those behaviors according to the Fogg Behavior Grid in some visual way. Then analyze the approach you’re taking for designing each of those behaviors to occur. What is the sequence of behaviors you need to occur to trigger the specific target behavior? Is there a hot trigger in place for each? What components of ability are helping/hurting the behavior from occurring? Is there sufficient motivation and can you identify which components of motivation (anticipation, sensation, belonging) that your are tapping into?

Document your taxonomy of behaviors. Based on what you learned from the first trial and observations of your classmates experiments in class on their blog postings, which behaviors should you modify, add, delete? How can you simplify the trial?

Re-run your experiment with the feedback from class. Read the chapters from Pryor’s book and the 8-step design process from Fogg before you re-design and re-run your experiment.

Deliverable details: Create a title for your experiment round 2 and post your results to the blog either as a post or a link to your blog’s post.

DUE: 5 PM SUNDAY 16 OCT.

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