Color Composition – Analogous color choice for background. – Saturation difference by 10 for circles. Optical Illusion – Same hue, brightness difference by 10 within circles. – Slightly different hue for background.

    [reference] •http://plus6dua.blogspot.com/2010/10/first-covers-of-vogue-magazine-over.html •http://students.cis.uab.edu/juli305/finalpaper.html •http://onthisdayinfashion.com/?p=8847  

Otl Aicher              

 You always get this view of angle when looking up at a street sign. I had no idea “the Onion” was a name for a newspaper… I really don’t understand why the numbers that tell you where the elevator is located is at the end of the wall altogether. The signage is so small it’s [...]