Art in the Age of Instagram: Experiential 101

In the era of selfie-factories, the experiential industry is becoming more and more saturated with events that prioritize the coveted photo moment above all else, diluting the guest experience and powering the trend of doing everything "for the 'gram". In this session, we'll discuss some guiding principles to approaching experiential that cultivate a rich guest experience through a robust consumer journey, creative engagement strategies, and design hacks for creating beautiful spaces without jeopardizing the integrity of the experience.

The format of this session will be a short presentation followed by an open Q&A.